Beautiful Inside
We were tasked with reinforcing the brand’s position as a premium, natural drink as well as educating consumers about coconut water. The following campaign highlights the beneficial properties of Zico as a a natural source of hydration for the entire body.
Experiential _ an immersive and entertaining one-of-a-kind stunt was created and shared through Refinery29. A walk-in vending machine surprised pedestrians who attempted to purchase Zico Coconut Water. Once a selection was made, the vending machine opened a portal into a beautiful world within. Once inside, visitors were struck with an overwhelming display of beauty, brought to life with botanicals, ballerinas, a live orchestra, ice sculptures and of course, Zico samples. The stunt and online film garnered multiple press write-ups and social media coverage.
PRINT AND OOH _ A print and poster campaign was developed to graphically illustrate how the inside of your body feels when it’s properly hydrated.
LOOK AND FEEL _ Natural elements, simple language and bold type were used in all the communications, defining the brand’s newer, more sophisticated look.
BRAND AMBASSADOR _ Actress and entrepreneur, Jessica Alba is a true embodiment of being beautiful inside and out. As Zico’s brand ambassador, she fell right into place with our new messaging and premium look and feel.
BEAUTIFUL INSIDE
Client _ ZICO Coconut Water.