Know The Facts
The California Milk Processor Board had a problem… there’s a lot of false information about milk out there. To counteract the bunk facts, milk needed to be embedded in a larger discussion about misinformation in general.
Know the Facts _ We worked with J.J. Sedelmaier to create an animated short to set the facts straight about milk.
Social _ To keep it social, a series of :15 claymation videos were created by hand, to remind people of the benefits of milk.
Wild Postings/Out of Home _ To remind people to get the real facts about milk, a series of satirical posters were created comparing milk myths to other hoaxes and conspiracy theories. Referencing promotional materials of snake oil salesmen and circus promoters, hand drawn illustrations were commissioned to give the artwork an organic and authentic look.
KNOW THE FACTS
Client _ California Milk Processor Board