Make Poverty History

This campaign was a UK alliance of charities, trade unions, campaigning groups and celebrities who started mobilizing around the G8 summit in the United Kingdom to fight global injustices such as poverty, AIDS, malnutrition, conflict and illiteracy. In campaigning terms the numbers are yet to be beaten: a global audience of approximately 3 billion for Live 8, millions of people wearing the campaign’s white band, a quarter of a million people marching on Edinburgh and a brand recognition that leapt from zero to 90% in just six months.