Cash Back is King

Real life is messy: lost keys, chewed-up shoes, the unexpected at every turn. So for the launch of the Wells Fargo Active Cash Card, we leaned into the chaos, hiring Oscar-winner Regina King for her amazing acting abilities, and for her incredible true stories.

The result? 1.1 million new card signups in six months, over 60 unique social pieces, and a campaign that ran for two years.